Independent SQL Server consulting focused on performance: query and index tuning, execution-plan analysis, and the blocking, deadlock, and slow-query problems that get worse as your traffic grows.
A focused practice built around one thing: making databases fast and keeping them fast as they grow — from the individual slow query to the design decisions underneath.
The core work: finding the queries and missing or wrong indexes that are quietly costing you, reading execution plans, and rewriting the hot paths so response times drop where users actually feel it.
Diagnosing the blocking chains, deadlocks, and lock contention that make a database feel slow and unpredictable under load — using wait-stats and Extended Events to find real root cause, not guesses.
Keeping performance steady as data grows: partitioning strategy, schema and data-type decisions, and cleaning up the accumulated design debt that turns a fast database into a slow one over time.
I'm Jesse Moreland — a SQL Server DBA and backend engineer with a decade of running high-transaction databases on a live marketplace platform, where downtime and slow queries have a direct cost.
That means I've spent years on the parts most people only read about: reading execution plans on real workloads, tuning indexes and rewriting the queries underneath live traffic, and untangling blocking and contention in production. When you hire Moreland Data Consulting, you get that experience directly — no account managers, no junior hand-offs.
Feedback from senior colleagues at the marketplace platform where I ran production SQL Server — the people who relied on the database staying fast and staying up.
Excellent work cleaning up the database and consolidating functionality down to a single point, so we don't have duplication all over. He's making real progress toward maintainable code and avoiding database logic scattered across the system. He should continue being a DBA bad ass.
Jesse is very responsive to any database issues I have. He's always looking for ways to optimize our system and track down problem spots.
We all depend on Jesse for database things. I was really impressed with how he built our workspace query-performance improvements in an extensible fashion, allowing additional optimizations to be added later — it was well implemented.
Most engagements begin with a short conversation and a fixed-scope first step, so you can see the value before committing to anything larger.
Email me what's happening — the symptom, the scale, the urgency. We'll have a short call to figure out what you actually need.
A fixed-price health check or a targeted fix, with a clear deliverable. No open-ended retainers to start unless that's what fits.
Retainer or on-call availability for teams that want a SQL Server specialist on hand without a full-time hire — only once the fit is proven.
Whether it's a query that's gotten slow, a database that drags under load, or performance that's degrading as you grow — send a short description and I'll tell you honestly whether I can help.